Redesigning means getting more than a new look. It’s about having an all-in-one solution that gives your website visitors exactly what they are asking for when they need it.
Often with a new website design, the focus is on adding the newest technologies and implementing the most modern trends. However, you should pay very close attention to your conversions because it’s a major change for your users. Make sure you look at your analytics closely — A/B test and implement Heatmaps to make data-driven decisions. I have seen companies redesign and then have to do major reiterations because their conversions goals weren’t fully outlined in their initial design process.
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